About The Shmooze

The SNF industry newsletter you actually want to read.

The Shmooze delivers unfiltered intelligence on the skilled nursing facility market—the deals, the drama, and the regulatory nonsense that operators face every day.

What we cover:

  • State-by-state market deep dives - Real transaction data, rate updates, and what's actually happening on the ground

  • Deal tracking & analysis - Who's buying, who's selling, and which prices make absolutely no sense

  • Regulatory reality checks - CMS updates, state policy changes, and the constitutional shell games regulators play

  • Vendor skepticism - Honest takes on AI companies, consultants, and anyone else trying to sell you something

  • Industry intel you can't get anywhere else - Anonymous tips, insider observations, and the stories behind the press releases

Our approach: No spin. No press releases. No corporate doublespeak. Just what's really happening in the SNF industry, delivered with the irreverent edge it deserves.

Who reads The Shmooze: Nursing home owners, operators, investors, brokers, administrators, and anyone who needs to know what's actually going on in skilled nursing.

The bottom line: If you're in the SNF business, you forward The Shmooze to your frenemies. Don't tell anyone you got this.